BRUCE DEMARA - ENTERTAINMENT REPORTER
"Ever since a blue pill called Viagra started getting a rise out of men – and became a billion-dollar pharmaceutical "blockbuster" in the process – it was just a matter of time (and scientific engineering) before a drug to enhance or restore the flagging libidos of women would be developed."

Pharma Sutra, a documentary by Cogent/Benger Productions (airing on CTV Saturday at 7 p.m.) takes a broad, almost clinical look at the issue: the multinational pharmaceutical companies, the approval process, the "sex" doctors, the feminists and, most important, the women and their spouses.

Documentary-maker Robin Benger said the film raises a raft of ethical issues. It all started with a statistic reported in the Journal of the American Medical Association in 1999, which said that 43 per cent of women suffer from female sexual dysfunction.

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